What In The Heck Is The Zeigarnik Effect?

You’ve had a long day at work yet here you are, working late to cross a few things off your list. Why are you doing this? It’s probably the Zeigarnik Effect. What’s the Zeigarnik Effect? It’s those intrusive thoughts reminding you of all the things you’ve started but haven’t quite finished. Whether rationally-speaking it’s something you want to finish it or not, it’s your mind’s sometimes incomprehensible but…
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Strategic Illusions

Have you noticed how optical illusions are similar to business strategy issues? Some, like the illusion to your left, are very obvious when you’re not investigating them closely. You know something is happening, but you can’t find an example to investigate. Some illusions become stronger as you closely investigate them. Others are seen more easily from a distance. Some can be…
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Have you ever been in PowerPoint H-E-#-#?

Have you ever been in PowerPoint H-E-#-#? If so, chances are this Don McMillian presentation will make those memories come rushing back. Slide-reading Nauseous colors Bullet Points For Everything This video may not be focused on neuro-behavior or behaviorial economics, but it definitely shows how presentation can overwhelm content in decision-making. (Source: http://www.youtube.com/)…
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