How much do facts and data really influence

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How much do facts and data really influence our choices? One of the presentations in my current luncheon series focuses on this very issue, asking participants to choose between two options, based on the same facts. Despite having the same data and the same choices, each half of the audience chooses a different option.

To learn more about why this happens, and recognize other ways you experience this in your life, view this TED presentation from Dan Ariely.

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