In this video…

In this video Professor Richard McKenzie of UC Irvine talks about his new book, Why Popcorn Costs So Much at the Movies and Other Pricing Puzzles. He shows us that we actually end up paying more when we choose the big bucket typically shown in the position of the largest size. With his explanation he also demonstrates how very poor most of us are at comparing volume, an important factor in designing graphical reporting as well as packaging.

Leave a Reply