• Now Let’s Talk About Me…

    Imagine this newsletter I received today. Nine bullet-pointed links Five points start with the company name Three more continue the hard sell, but manage to refrain from mentioning the name A final point mentioning a recently-released study may be of interest to their target audience, but by this point it’s obvious where this item will be headed as well If… Continue reading →

  • Propaganda 1882 – Gauchos

    Fun Ads, But Will They Work? The quirky series of video ads for 1882 (Gauchos here), an herbal digestif in Argentina, is very entertaining and offbeat. Will they work though? Or will they suffer the fate of many Superbowl commercials, with people remembering the ads, but not what they’re for? (Source: http://www.youtube.com/)