A jigsaw puzzle

A jigsaw puzzle? A broken swastika? A toileting monkey? These press descriptions of Wolff Olins’ 2012 London Olympics’ $800,000+ logo all express disappointment or worse. Sir Patrick Cox, the creative director for Wolff Olins explains that, “London won the 2012 bid when Paris and New York were the clear favorites…by saying the Olympic brand needed…
Read more »

Amazing Ayumu

Amazing Ayumu Ayumu is amazing. Numbers 1-9 flash across a screen for 210 milliseconds, less time than it takes the human eye to scan across the screen, before turning into white squares. Ayumu reaches out and touches each white box in the correct numerical order. The rest of Koyoto University’s subjects get the order right…
Read more »

The Problem With Speed-Reading

Do you tend to scan or speed-read through material to figure out what it’s all about? Go straight to the Executive Summary, then stop? You might be saving time, but you may be missing out on some of the most interesting content. In the 2001 DNA-sequencing race between the the government and Craig Venter’s Celera Genomics, victory was declared…
Read more »

Now Let’s Talk About Me…

Imagine this newsletter I received today. Nine bullet-pointed links Five points start with the company name Three more continue the hard sell, but manage to refrain from mentioning the name A final point mentioning a recently-released study may be of interest to their target audience, but by this point it’s obvious where this item will be headed as well If…
Read more »