A jigsaw puzzle

A jigsaw puzzle? A broken swastika? A toileting monkey? These press descriptions of Wolff Olins’ 2012 London Olympics’ $800,000+ logo all express disappointment or worse. Sir Patrick Cox, the creative director for Wolff Olins explains that, “London won the 2012 bid when Paris and New York were the clear favorites…by saying the Olympic brand needed…
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Now Let’s Talk About Me…

Imagine this newsletter I received today. Nine bullet-pointed links Five points start with the company name Three more continue the hard sell, but manage to refrain from mentioning the name A final point mentioning a recently-released study may be of interest to their target audience, but by this point it’s obvious where this item will be headed as well If…
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Propaganda 1882 – Gauchos

Fun Ads, But Will They Work? The quirky series of video ads for 1882 (Gauchos here), an herbal digestif in Argentina, is very entertaining and offbeat. Will they work though? Or will they suffer the fate of many Superbowl commercials, with people remembering the ads, but not what they’re for? (Source: http://www.youtube.com/)…
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Setting Expectations for Keeping Up With the Joneses

Setting Expectations for Keeping Up With the Joneses You know the old saying about lying with statistics? Well supress your amazement when reading here about organizations sometimes issuing press releases using genuine statistics to mislead and drive the profits of an industry segment, in this case those making money off of weddings. Mean, median, mode…who cares?…
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