• A jigsaw puzzle

    A jigsaw puzzle? A broken swastika? A toileting monkey? These press descriptions of Wolff Olins’ 2012 London Olympics’ $800,000+ logo all express disappointment or worse. Sir Patrick Cox, the creative director for Wolff Olins explains that, “London won the 2012 bid when Paris and New York were the clear favorites…by saying the Olympic brand needed… Continue reading →

  • I Wandered Lonely As A Cloud

    http://www.youtube.com/watch?v=D__Qx4Bsotg Wordsworth’s “I Wandered Lonely As A Cloud” The Lakewood District inspiring Wordsworth’s daffodil poem delivers the classic as a rap remix 200 years later, hoping to inspire a new generation to see what the fuss is about (Source: http://www.youtube.com/)

  • Now Let’s Talk About Me…

    Imagine this newsletter I received today. Nine bullet-pointed links Five points start with the company name Three more continue the hard sell, but manage to refrain from mentioning the name A final point mentioning a recently-released study may be of interest to their target audience, but by this point it’s obvious where this item will be headed as well If… Continue reading →

  • To make our communications more effective…

    To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask? Chip and Dan Heath, Made To Stick

  • Propaganda 1882 – Gauchos

    Fun Ads, But Will They Work? The quirky series of video ads for 1882 (Gauchos here), an herbal digestif in Argentina, is very entertaining and offbeat. Will they work though? Or will they suffer the fate of many Superbowl commercials, with people remembering the ads, but not what they’re for? (Source: http://www.youtube.com/)

  • Setting Expectations for Keeping Up With the Joneses

    Setting Expectations for Keeping Up With the Joneses You know the old saying about lying with statistics? Well supress your amazement when reading here about organizations sometimes issuing press releases using genuine statistics to mislead and drive the profits of an industry segment, in this case those making money off of weddings. Mean, median, mode…who cares?